Gazelle Warranty Life
PROBLEM: Gazelle sells certified pre-owned phones. Because it’s pre-owned customers are hesitant to buy used refurbished devices. Gazelle has partnered with Warranty Life insurance for devices sold on their direct store. As a result, the inclusion of a Warranty Life option is now required during the checkout process.
GOAL: Implementing a new Warranty Life option feature for a seamless checkout
LINKS: Gazelle Warranty Life Figma file
I developed a user flow that allows customers to easily select the Warranty Life option during checkout. The objective of my designs was to enhance the overall user experience. After discussing and brainstorming with the team, I initially designed a pop-up interface. We conducted user tests and discovered that the pop-up was easily closed, resulting in a higher user-drop off rate. We redesign the interface as a slide-out instead. After 1-Year Plan option was finished, the business requested the addition of a 2-year Plan option. The engineering team is in process of implementing the necessary code to make this feature live.
Warranty Life User Flow
This user flow ensures that the customer has a clear and seamless experience in adding Warranty Life protection to their mobile device purchase, providing them with peace of mind and protection for their investment.
Initial Pop-Up Design
I initially designed a pop-up interface. After the user testing phase, we discovered that the pop-up was easily closed, leading to a higher user-drop off rate. In response to this feedback, we redesigned the interface as a slide-out instead.
1-Year Plan Option
1-Year Plan option for desktop and mobile viewport
2-Year Plan Option
After completing the 1-Year Plan option, the business requested the addition of a 2-Year Plan option.